January 18 2022, Bangalore.
The Covid Pandemic is taking centerstage in the global issues today. For the last three years in fact. This time with the omicron variant and the tsunami of a wave of cases.
The impact has been tremendous and different compared to the first wave. Whereas online work from home increased and there was more to be done in the first wave, the third wave is seeing complacency and fearlessness. Most businesses were propelled by the need of the time and demand and opportunities created by the new challenges. Medicines needed to be created. Vaccines had to be created. People had to be protected. A new supply chain was to be created. The entire economy needed an overhaul in the face of doomsday predictions.
The second wave of course came, although people had braced themselves for it.
The third wave comes with nothing new to be done, templates already created, people knowing they are safe, and the holiday season may be extended.
The laxity in the attitude of people is heartening on the one hand. Human civilization has reached a level of self-sufficiency. It has learned to adapt, garnered technology and knowledge to mitigate the impact of the pandemic. It is a stupendous achievement and a milestone in human history and evolution. Humanity is now resting on its laurels, and rightfully so, without letting its guard down. We have done what needed to be done and what is humanly possible. And now we are letting nature take its course, in a regulated, prepared and controlled fashion.
Industry, especially the translation industry, may suffer a few months. The third wave may usher a phase of rest and quiet. Translation business seems badly hit this quarter. Revenue seems down in the last quarter of 2021 and the prognosis for the first quarter of 2022 does not seem too good either.
Translation agencies have little work in comparison to 2020 and 2021 when medical and pharmaceutical translations peaked in requirement. Surprisingly the translation demand for the first two phases was phenomenal. Not only was there a demand for pharma and medical translation, the translation of training and technical translation too saw an upswing. The work from home and revamping of operation models required this. Technology was being used for the new work environment and so technical training interpretation, translation of user manuals and so on saw a huge rise.
The education and training space saw a huge demand for translation. Also, the translation demand for the entertainment industry. Subtitling of films naturally say an increase. Food and drinks industry saw a greater demand and inter regional trade experienced an increase in the demand for gourmet products. As such translation of retail goods and online shopping and e-commerce witnessed and increase. Translation and localization of e-commerce websites, product lists, and labels also saw an unprecedented demand.
At the end of each wave, most societies tend to get back to normal life with a vengeance, and economies saw a boost. Translation business too, saw a corresponding upsurge.
The third wave seems to have a numbing and dulling impact. Fatigue and a certain level of certainty arising out of past experience, as well as the low lethal impact of the new variant, have resulted in the economy to be dulled. Translation agency in India and abroad are impacted and hopefully the next quarter will bring in more business.
Among the leading translation and localization services in Bangalore, WordPar International offers translation services in the legal, medical, technical fields. Conference interpretation both simultaneous and consecutive for trainings, conferences and medical consultations as well as marketing consumer surveys, are all offered. We are a leading service provider for subtitling, voiceover and closed captioning services as well.
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